LG was the exclusive Handset sponsor at this year’s NEXT Event.

Activation:

Client executed sweepstakes. ESPN approved use of NEXT brand marks.

  • Launched micro-site on 1/9
  • Sweepstakes conclusion on 1/18 at noon EST
  • Winner received 2 tickets to ESPN The Magazine’s Exclusive NEXT Event
  • Promoted pre-sale of LG Spectrum

Logo Placement

  • Sponsor reel visibly shown on plasmas throughout the venue
  • Brand logo on event main stage – projected periodically throughout the evening
  • Scaffolding Projection
  • Event Ticket
  • The Score
  • Event Thank you ad – Issue date: 4/16


Marketing / Print: ESPN The Magazine

Please click on the thumbnails below to access the NEXT Event Wrap Up Spread in ESPN The Magazine – Issue Date 4/16, NEXT Score in ESPN The Magazine – Issue Date 2/6, and LG’s ad in ESPN The Magazine.

On-Site

Logo Placement within the Event Ticket and on the Event Main Stage. For additional visuals of on-site branding, please visit the LG photo gallery.