GNC’s national marketing efforts included print creative, digital advertising and on-site activations.
Please click on the thumbnail below to view the half page ad that GNC received in the on-site spectator guide. A total of 45,000 copies were printed for distribution. 30,000 guides were distributed from Ft. Collins, CO to Salt Lake City, UT at colleges and universities in the area. 15,500 guides were distributed on-site to all spectator service areas and the bus drop off area located at the entrance of the venue.
Full Spread – ESPN the Magazine
Issue Date: January 9, 2012
On Sale Date: December 30, 2011
Rate Base: 2,000,000
Estimated Total Readership: 15,892,000
Estimated % Men 18-34: 43%
X Fest Activities
GNC’s 10’ x 10’ consumer-facing activation tent was all about the fan: GNC offered more samples than any other sponsor on-site. GNC-branded shaker cups, shake packets, nutrition bars, supplements and vitamins were given to consumers, thus promoting local GNC retailers in the surrounding Colorado areas. TV personality Jenn Brown stopped by the booth to greet fans and further promote the brand.
On-Site Premium Giveaways
Bars, powders, chews, blender bottles, vitamins.
- Be sure to stop by the GNC Tent at the X Fest for free samples, giveaways, and special discounts. GNC, LIVE WELL.
- G.N.C. – G.N.C. – G.N.C – G.N.C. – Check them out now at the X-Fest. LIVE WELL!
- Jenn Brown is stopping by the GNC booth at 1pm today! GNC, LIVE WELL.