ESPN

Grassroots - Winter X Games 13

Local Aspen Promotions – November, December & January
The tremendous support from local shops and businesses was critical to the promotion of the Winter X Games. Continuous distribution of print materials, strategic placement of banners, and Winter X Games prize giveaways brought promotion for the event to every local resident and visitor in Aspen. 

Colorado Snow Sports Retailers
Promotional packs distributed to approximately 200 retail outlets within Colorado focusing on popular winter sports resort based towns as well as Denver metro area. Promotional packs included primarily print collateral (posters, stickers, schedules) and a few premium items for shop manager and/or employees.

Jackhammer Movement Marketing – On-Campus Street Team
Through Jackhammer Movement, we were able to hire actual students at these four schools to infiltrate their campuses with Winter X Games 13 merchandise and awareness. Reps distributed Winter X Games hot cocoa packs, lip balm, sunblock, beanies, flyers and posters to students all over campus. They hung posters in high-traffic areas including dorms, student unions, bookstores, dining halls, classrooms and the like. In addition, reps targeted local student hangouts such as ski/snowboard shops, bars, music stores, cafes, restaurants, etc. They stocked local bars with X Games branded coasters. Certain reps also worked with local bars to throw “Winter X Games Parties” where attendees were targeted for distribution of promotional materials, and venues were decorated with X Games posters and banners.

• Colorado State University, Fort Collins, CO
• University of Colorado, Boulder, CO
• University of Denver, Denver, CO
• University of Northern Colorado, Greeley, CO