X Games 15 Marketing & Metrics - Regional Marketing
Please select an item below to review the marketing plan for that channel.
Grassroots Marketing
June, July and August
- Skate shops, bike shops, motorcycle shops, surf shops, music/ lifestyle stores, skateparks and other locations that are visited by kids were targeted with postcards and posters via our street teams, Jackhammer Movement and Esencia (Hispanic-targeted). The teams distributed over 65,000 X Games collateral items at 100s of endemic lifestyle stores throughout SoCal and dozens of events and high-traffic areas. An additional online campaign included hired bloggers who posed as members of the general public in chatrooms and forums and sparked conversations about X Games.
- Jackhammer and Esencia Snipe Teams hung posters in/around all Los Angeles venues.
- NPA Outdoor was used to hang 1500 copies of the X Games X poster art at various construction sites all over Los Angeles and the surrounding areas from July 21 through Aug. 4.
- Endemic events prior to the X Games were blanketed with information. These include concerts, US Open of Suring as well as individual promotions in nightclubs in the Los Angeles area.