Online
Athlete Sponsor Websites
By reaching out to companies who sponsor X Games athletes, we were able to get X Games information and event schedule posted on their websites. Companies who posted X Games information were: Fox Racing, Alpinestars, Rockstar Energy Drink, Red Bull, Monster Energy Drink, Plan B Skates, Silver Trucks, FKD Bearings, Troy Lee Designs, FMF Racing, Parts Unlimited, Thor MX, Spy Optics, Hurley and Adio.
Loop’d
Loopd.com web promotion and community build out featuring an official X Games Loopd page & contest. Contest included multi-sport trivia where users who are a member of the X Games Loopd community can take the quiz, the highest scores were selected to meet & greet athletes at X Games. Membership in the community reached 3K + over the two weeks of it’s creation. Looped also executed promotions for the contest and community to over 400K + community wide members on Loopd.com
PacSun.com
Included X Games information in "Countdown to Summer" Contest: For 7 days PacSun.com held a contest with a prize given each day, leading up to a grand prize at the end of the 7 day period. Prizes/prize sponsors were marketed through email to Pacsun.com database, Facebook, MySpace & Twitter banners & PS Community posts.
SpyOptic.com
X Games acted as "sponsor" for Spy Optic's Boot Camp program and received: Banner on contest frontpage, mention on Spy Optic MySpace page and inclusion in all MySpace bulletins from March 1-June 30; inclusion in contest e-blast to 65,000 subscribers, inclusion on "Enter to Win" boxes in 20 retail locations across North America; inclusion in sales contest poster provided for 5,000 retail doors.
Other Web partners, included:
Other Web partners, included: Batanga.com, LatinoLA.com, LBEdigital, QuePasa.com, thedistrictweekly.com, Metromixla.com, Broadjam, 979LaRaza.com, ExperienceLA.com