X Games 15 Marketing & Metrics - Regional Marketing
Please select an item below to review the marketing plan for that channel.
Radio
KROQ
The X Games exclusive Los Angeles fm partner, KROQ provided: Highlighted announcement of the event on KROQ’s Concert Calendar; Continuous inclusion of X Games X on KROQ’s Concert Calendar for the 3 weeks leading up to the events encouraging listeners to log onto KROQ.com for details and a chance to win tickets (KROQ Concert Calendar runs 3x per day, 5 days a week). Two-week ad schedule, heavy promotional schedule, presale ticket blast to 300,000 listeners, on-site presence and live remote broadcast, web banner and 2 KROQ listener club email blasts to the list of 400,000.
710 ESPN Radio
Our official AM partner and leader in Los Angeles sports radio supported the event in several ways: 30 Promos and Liners promoting the ticket Pre-Sales, 30 Promos and Liners promoting the event on June 25, Live Remote from event on June 25 with Denholm & Long Show from 3 to 7 pm. Included interviews with Athletes and X Games staff regarding event 75 Promos promoting X Games, ticket giveaways, live broadcasts, podcasts, etc., Web site with X Games Link from 710espn.com, Database Blast
Radio Disney LA and San Francisco
Great partners in promoting the X Games both on air and with web presence. In addition, each station ran contests giving away tickets to the event as well as featured the X Games at off-site promotions.
La Raza
One of three Hispanic radio partners for X Games 15. Inclusion in a minimum of (65) :15 second Live On-Air Giveaway Mentions on the streets during morning, midday, and afternoon drive shows; Inclusions/Tags in (30) :15 second Pre Recorded Promos; (20) :15 second Pre Recorded Promos “Que Pasas” inviting listeners to join La Raza at X Games; Text promotion for ticket giveaway; XG 15 marketing collateral distribution via 97.9 La Raza’s street team.
Latino 96.3
Inclusion of (30) :15 second live on-air giveaways on morning & afternoon drive show; One week flight purchase of :30 spots running 7/24 – 7/31; Marketing collateral giveaway on-air and via Latino 96.3 street team from 7/15 – 7/28.
KWKW ESPN Radio
Live broadcast from X Games ticket kickoff and US Open of Surfing; 40 (:15) pre-recorded spots running for two weeks prior to 7/31; Marketing collateral giveaway on-air and at live remotes around LA County.