X Games 15 Marketing & Metrics - Regional Marketing
Please select an item below to review the marketing plan for that channel.
TV
Time Warner
ran our :30 cross-channel spot from July 1st through the event.
Charter
ran :30 cross-channel spot June 29th through event
Cox
ran :30 cross-channel spot June 29th through event in Orange County and Santa Barbara
LA TV
Hispanic TV network ran 50 :20 spots, online home page presence, X Games flyer on 18k MySpace page, ticket giveaways
R.E.D. (Retail Entertainment Design)
We were able to work out a barter deal with this company that provides footage reels for retailers to play on in-store TV screens to entertain customers. They featured two X Games clips including tune-in info in their reels running on in-store tv screens in all Fred Meyer, Fry's Costco and FYE retail locations.