X Games 14 Marketing & Metrics - Regional Marketing
Please select an item below to review the marketing plan for that channel.
Grassroots
June, July and August
Skate shops, bike shops, motorcycle shops, surf shops, music/ lifestyle stores, skateparks and other locations that are visited by kids were targeted with postcards and posters via our street team ADD Marketing.
ADD Marketing Snipe Teams hung posters in/around all Los Angeles venues.
NPA Outdoor was used to hang 1500 copies of the X Games X poster art at various construction sites all over Los Angeles and the surrounding areas from July 21 through Aug. 4.
Endemic events prior to the X Games were blanketed with information. These include concerts, US Open of Suring as well as individual promotions in nightclubs in the Los Angeles area.