X Games 14 Marketing & Metrics - Regional Marketing
Please select an item below to review the marketing plan for that channel.
Partnership - Los Angeles
AEG – Opportunities to promote the X Games through AEG properties included: email blasts and mailings to AEG season ticket holders, video promotion run during games and outside STAPLES signage.
LASEC – The LA Sports and Entertainment Commission sent out information on the X Games and volunteer opportunities to all of its members. The X Games were also featured at several LASEC events this spring.
Downtown LA Business Improvement District (BID) – A highly valuable new marketing partner, this group assisted us with an e-mail blast sent out to the over 20,000 residents of downtown LA, inclusion in the monthly BID newsletter, presentation at the monthly BID meeting, exposure at the annual Concierge Conference and more.