X Games 14 Marketing & Metrics - Regional Marketing
Please select an item below to review the marketing plan for that channel.
Promotions
X Games held promotions at LA Galaxy, LA Angels of Anaheim and LA Dodgers games in late July. Promotions included booth presence, in-game jumbotron spots and athlete appearances.Area colleges were sent information to their summer school sessions and student centers.
>Summer camps and Beyond the Bell, a branch of the Los Angeles Unified school district which runs all their after-school programs, were targeted to attend the events.Skate parks and other after school programs were provided with X Games information and targeted to attend the event.
Several public schools are on a year-round system and were in attendance during the X Games.