ESPN

Radio

KROQ – The X Games exclusive Los Angeles fm partner, KROQ provided:

Highlighted announcement of the event on KROQ’s Concert Calendar; Continuous inclusion of X Games X on KROQ’s Concert Calendar for the 3 weeks leading up to the events encouraging listeners to log onto KROQ.com for details and a chance to win tickets (KROQ Concert Calendar runs 3x per day, 5 days a week). Two-week ad schedule, heavy promotional schedule, presale ticket blast to 300,000 listeners, morning show at Fab Five@9 each day of event week, on-site presence and live remote broadcast, web banner and 2 KROQ listener club email blasts to the list of 400,000.

710 ESPN Radio – Our official AM partner and leader in Los Angeles sports radio supported the event in several ways:100 mentions in promos to run up to four to six weeks prior to X Games 14 promoting event, contests, 710 ESPN on-site involvement, Insanity Podcasts, 710espn.com exposure including X Games information and database blast emailed to 710 ESPN VIP Club members, and 710 ESPN Text Message Pre-sale announcement and contests.

Radio Disney LA and San Francisco - Great partners in promoting the X Games both on air and with web presence. In addition, each station ran contests giving away tickets to the event as well as featured the X Games at off-site promotions.

La Raza – Our official Hispanic Radio partner. Inclusion in a minimum of (65) :15 second Live On-Air Giveaway Mentions on the streets during morning, midday, and afternoon drive shows; Inclusions/Tags in (30) :15 second Pre Recorded Promos; (20) :15 second Pre Recorded Promos “Que Pasas” inviting listeners to join La Raza at X Games; Flyer, collateral distribution via 97.9 La Raza’s street team.