X Games 14 Marketing & Metrics - Regional Marketing
Please select an item below to review the marketing plan for that channel.
Transportation
Public Transportation Partnerships
We were able to gain presence inside all Metropolitan Transportation Authority (MTA/Metro) buses and subway trains. Ridership is growing immensely and X Games was the featured destination in their July “Take One” brochure. We also were able to run a :30 spot inside all Metro buses for three weeks leading up to the event.